Total Transparency with Advisor Julia Lilly

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In this episode of the Kick It Open podcast, host Shelby Nicholl is joined by Julia Lilly, founder of Ryerson Financial.  Julia, with decades of experience in wealth management, shares her journey from working at a broker dealer to starting her own fee-for-service financial planning firm.  

The conversation delves into different financial advisory models, the complexities of fee structures, and the growing trend towards transparent, advice-only financial planning. Julia emphasizes the importance of client empowerment and transparency in financial planning, sharing her unique approach to helping clients take charge of their financial health. The episode also includes a discussion of how Julia learned everything she needed to know to stand-up her practice and the technology selections that back her unique client offering.  

00:00 Introduction to Financial Health Checkups 

00:22 Welcome to the Kick It Open Podcast 

00:29 Meet Julia Lilly: Wealth Management Expert 

01:23 Julia's Journey in Wealth Management 

02:37 Understanding Financial Planning Models 

05:20 The Fee for Service Model 

06:07 Client Impact and Transparency 

07:04 Empowering Clients in Financial Planning 

09:19 Challenges and Rewards of Fee-Only Planning 

15:46 Solopreneurship and Mastermind Groups 

23:02 Tech Tools and Cybersecurity 

25:02 Future Growth and Trends in Financial Planning 

31:11 Advice for Aspiring Financial Planners 

33:20 Conclusion and Final Thoughts 

About this podcast: 

If you're a woman in wealth management (or any male-dominated industry), this podcast is for you. Muriel Siebert (first woman member of the NYSE ) said, "When a door is hard to open and nothing else works, sometimes you just have to rear back and kick it open.”  After decades of sluggish progress, it’s time for us to kick the door open on women’s success.

Recorded and produced by Muriel Network.
Edited by Aaron Sherman.
Graphic Design by John Gallagher.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/ra/let-good-times-roll License code: EV5ON7Y3CSESDSEU

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"If you can't find the firm you want, build your own." with Chuck Failla, CFP

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Mental Toughness: A Conversation with Dr. Ellen Reed